Mickey's

From Wikipedia, the free encyclopedia

This article or section is not written in the formal tone expected of an encyclopedia article.
Please improve it or discuss changes on the talk page. See Wikipedia's guide to writing better articles for suggestions.

This article or section does not adequately cite its references or sources.
Please help improve this article by adding citations to reliable sources. (help, get involved!)
Any unsourced material that has been or is likely to be challenged may be removed at any time. This article has been tagged since March 2007.

Mickey's is a classic malt liquor made by the Miller Brewing Company. It has an alcohol content of 5.6% by volume.

Still widely known for its unique Beehive, wide-mouthed bottle, Mickey's is sometimes humorously referred to by college wags as "Mickey's Big Mouse," "big mouse" being a pun on the phrase "big mouth." The original packaging included Irish iconography with shamrocks, castle towers, and an arm holding a mace. Current packaging is more neutral, if still green, with an illustrated hornet icon on the cap. The wide mouthed bottles are known for their pictographic riddles under the cap. Enjoying a surge in popularity, due in part because of a sponsorship deal with the Ultimate Fighting Championship (UFC), Mickey's marketing is targeting a young, college-aged drinker, slightly left of mainstream and uses the current tagline, "Get Stung" always next to the hornet icon. Mickey's is also very popular in larger, 16-oz., 24-oz., and 40-oz. single-serve sizes. In the United States, the 24-oz. can and the 40-oz. bottle are the most popular. In Canada, Mickey's is sold only in 12-oz. 'Beehive' and with an alcohol content of 5.5% by volume.

Recently, Miller introduced "Mickey's Ice," which has 5.8% alcohol by volume.