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MicroStrategy

From Wikipedia, the free encyclopedia

MicroStrategy
MicroStrategy logo
Type Public (NASDAQ: MSTR)
Founded 1989
Headquarters McLean, Virginia, USA
Key people Michael J. Saylor, Chairman of the Board
President and Chief Executive Officer
Industry Business intelligence
Products MicroStrategy 8
Revenue $313.82 million USD (2006)
Employees 1,200
Website www.microstrategy.com

MicroStrategy is a business intelligence, Enterprise Reporting, and OLAP software vendor. MicroStrategy's software allows reporting and analysis of data stored in a relational database and other sources. MicroStrategy describes its core reporting software as "ROLAP" or "Relational OLAP" to highlight its use of relational database technology and to distinguish from traditional OLAP, although it supports MOLAP processing since version 7i too.

Their most recent software suite is called MicroStrategy 8. Previous applications include DSS Agent, DSS Web, DSS Broadcaster, and DSS Architect.

[edit] Dot-com boom era

MicroStrategy founded two noteworthy dot-coms. Strategy.com in 1999 was among the first service to broadcast custom alerts (such as stock price alerts) to wireless devices, but now it is just a mirror of microstrategy.com. It founded Angel.com in 1999 as a customizable telephone-based portal.

MicroStrategy was among the companies to have its stock value skyrocket during the dot-com boom. It was a prominent advertiser during the Super Bowl XXXIV in 2000. An accounting scandal in 2000 caused the stock to drop 61% on March 20, 2000 alone, losing over 95% of its value in a few weeks. Adjusted for stock splits, the company traded for an all-time high of $3330 on March 10, 2000, and an all-time low of $4.20 on July 3, 2002 during the stock market downturn of 2002[1].

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