Milk Tray
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Milk Tray is a selection of milk chocolates with various fillings produced in the United Kingdom by Cadbury Schweppes.
Introduced by the Cadbury-Bournville company in 1915, it is one of the longest running brands in the confectioners portfolio.
The name 'Tray' derived from the way in which the original assortment was delivered to the shops. Originally Milk Tray was packed in five and a half pound boxes, arranged on trays from which it was sold loose to customers.
In 1916 a half pound deep-lidded box was introduced with a purple background and gold script, which has underwent minor changes in the ninety years since it was introduced. In 1924 a one-pound box was introduced. The pack design has been regularly updated and the assortment itself has changed in line with consumer preferences.
In the 1970's a bar was introduced with a selection of fillings from the Milk Tray range.
By the mid-thirties the Cadbury's Milk Tray assortment was outselling all its competitors. Today it is still one of the most popular boxes of chocolates in this country selling over 8 million boxes per annum.
[edit] Milk Tray Man
Milk Tray was responsible for one of the most famous and iconic advertising campaigns in British television history. Running from 1968 to 2000, the chocolate was advertised by the Milk Tray Man a rough, tough action man perhaps modelled on James Bond who goes through hell and high water to surreptiously deliver a box of Milk Tray to a woman. The strapline was All because the lady loves Milk tray.
There were 19 adverts in the series, actor Gary Myers who is most closely regarded as the action figure starred in 11 of them between 1968 and 1984. The music is called The Night Rider and is written by Cliff Adams who also wrote the music for Fry's Turkish Delight
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