Mobile campaign
From Wikipedia, the free encyclopedia
Mobile Campaign a campaign, usually Marketing, Advertising, or Public Relations-related, through which organizations are able to contact and interact with their audience through SMS (text messaging). This form of campaigning allows organizations to reach out and establish relationships with an audience in a more individualized, intimate way.
A good example of one of the first mobile campaigns is the viewer voting system employed in American Idol.
Hi Iam prasad matoori, an MBA student from Aurora's PG college, Recently i have done a project on "effectiveness of SMS advertising" I have taken a sampole of 200 HUTCH mobile subscribers and prepared questionnaires, and distributed amongthem and collected the primary data, it is a descriptive research design, so the project end up with an explanation generated out of that questionnaires or instruments. The findings were 75 percent of the sample revealed a fact that those commercial sms advertisings re continouosny sending by the companies are really making them uncomfortable and those SMSs are irritating them. And the rest revealed that the SMS s are helping them in shopping and they are helping in buying some products and services.
My reccommendations were " Rather than sending simply text messages it would be better to add some colour ful animations and related pictures, and it would greately attract the customer mind in buing the products and services"
