Mother's Pride
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Mother's Pride is a brand name for a variety of breads produced by British Bakeries, a division of RHM. The company also bake Nimble (reduced calorie) and Hovis branded loaves as well as supermarket 'own brand' ranges.
British Bakeries was set up by Rank, Hovis, McDougall in 1955 to counter the then dominance of Allied Bakeries (Sunblest) and ensure an outlet for their flour products. Mother's Pride, which had been sold in the North since 1936, was marketed as a national brand by the new division in 1956. For a time in the 70's and 80's, it was the best selling white bread in the UK.
1960's advertising jingle - 'Mother's Pride's a family, A family of bread'.
[edit] Related item
For the same reasons rival millers Spillers founded United Bakeries and marketed their bread under the Homepride brand. It ceased trading in the eighties, though the Homepride brand was retained for other products.
Television advertising slogan - 'Graded Grains Make Finer Flour'. The words were spoken by an animated character called Fred the Flour Grader voiced by John Le Mesurier.
