Narrative inquiry
From Wikipedia, the free encyclopedia
Narrative Inquiry, an emerging discipline within the broader field of Knowledge Management, is an approach to understanding market behavior through large collections of anecdotal material.
[edit] Background
Much of the impetus for using Narrative Inquiry as an analytic tool is based on recent work in cognitive science, organizational studies and knowledge theory.
Philosopher Andy Clark speculates that the ways in which minds deal with narrative (second-hand information) and memory (first-hand perception) are cognitively indistinguishable. Narrative, then, becomes an effective and powerful method of transferring knowledge.
[edit] See also
[edit] External links
David Pollar's writing on Knowledge Management and Narrative Inquiry
