NeoEdge Networks
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| NeoEdge Networks | |
 |
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| Type | Private |
|---|---|
| Founded | 2002, Palo Alto, CA |
| Headquarters | Palo Alto, CA |
| Key people | Alex Terry, CEO,Steven Woods, Founder, CTO, Michael Babiak, Founder, VP |
| Industry | In-game advertising/Digital distribution |
| Products | Game advertising and distribution services |
| Revenue | unknown |
| Employees | unknown |
| Slogan | Don't Pay, Just Play! |
| Website | www.neoedge.com |
NeoEdge Networks is a Silicon Valley Web 2.0 Internet startup that enables gaming and other media companies to deliver Internet advertising as part of their products. NeoEdge is notable in that it is a pioneer in both peer-to-peer distribution and in-game advertising - a topic that has become both popular and controversial as Internet business models come to dominate all aspects of consumer entertainment services and products.
The company was founded in 2002 by Netscape and America Online entrepreneurs who previously created the world's first consumer-based Voiceportal while at Quack.com (acquired by AOL in 2000).
Neoedge has been implicated in past controversy surrounding in-game advertising[1], and advertising in non-traditional Internet applications, particularly as pertains to ongoing debates about the definition of spyware and adware. However, this controvery is now receding, at least partly since recently NeoEdge and Trust-e a company that provides consumer services with certification of non-spyware, non-adware behaviour for consumers have announced that NeoEdge has been certified in Trust-e's new program for downloadable applications[2].
NeoEdge operates MostFun.com, a consumer casual game service that provides a downloadable "Game Player" from which consumers can play a wide variety of games in an ad-supported model. MostFun.com includes titles from game publishers such as Playfirst, Sandlot, and Valusoft, among others. MostFun differs from competitors like RealArcade, GameTap, and WildGames in that it provides free access to full versions of games with ads, while others provide time-limited trial versions that are available to purchase.
NeoEdge was originally founded as Kinitos, and was a key Microsoft partner in their Smart Client efforts[3]. Smart Clients were a Microsoft initiative to help companies deliver a new class of Web 2.0 online Internet services that transcend browsers and help provide downloadable application capabilities that didnt have the problems of the past, and in fact that helped consumer services break out of the browser. NeoEdge's MostFun.com Game Player is one example of such an application. Other include social networking company iMeem.
NeoEdge customers are really advertising companies like NetFlix, and Speedee Muffler who pay them to place ads in games.
[edit] References
- ^ NeoEdge, EULAs, and Morality. Computerworld Blogs (9 August 2006). Retrieved on 2006-10-24.
- ^ Truste announces whitelist for downloadable applications. Truste press release (15 February 2007). Retrieved on 2007-3-25.
- ^ {{cite web|url=http://steamreview.org/posts/neoedge|title=NeoEdge Uncovered|work=Steam Review Blog}
[edit] External links
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