Nidar
From Wikipedia, the free encyclopedia
Nidar is a Norwegian producer and distributor of sweets, established in 1912 and still based out of Trondheim, Norway.
The company claims to be the leading distributor of sweets to the Norwegian marketplace, selling sweets for over 1 billion Norwegian Kroner (approximately $160 million) in 2003, with approx. 600 employees. In January, 2005, the company had a market share of 31,4%. Nidar is wholly owned by the Orkla Group.
Nidar produces chocolate, sugar products, confectionery candy, marzipan and pastilles, in addition to having responsibility of distribution and sales of Wrigley chewing gum and sweets in the Norwegian marketplace.
Among their most known and popular brands are: Stratos, Laban, Troika, Crispo, Smash!, Doc' Halslinser (with or without liquid core), New Energy, Bocca, Bamsemums, Smørbukk, Mokka Trøffel, Mokka Bønner, Nidar Julemarsipan, Extra, Krembanan and Kremtopper. Nidar's candy factory is located in Trondheim.
The company, established in Trondheim in 1912, went through several acquisitions and mergers in the 1970s, and as such carries on the products and traditions of three other Norwegian candy companies: - Kiellands Fabrikker A/S, Oslo, est. 1891 - Lorentz Erbe & Søn A/S, Trondheim, est. 1899 - Bergene A/S, Oslo, est. 1906
