On the Run (convenience store)
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On the Run is the flagship convenience store brand used by ExxonMobil at Exxon and Mobil stations in the United States, while the chain is used at Esso and Mobil stations internationally. The name "On the Run" is used, untranslated, around the world, except in the Canadian province of Quebec, where opposition from general population has forced Exxon's local subsidiary to retain the Marché Express brand.
After several failed attempts to have its own convenience store chain since the 1970's, Mobil introduced the On the Run brand in 1994. The chain not only finally gave Mobil some success in the convenience store business, but the chain did so well that when the company was bought by Exxon in 1999 to form ExxonMobil, the newly-merged oil giant chose Mobil's On the Run over Exxon's own TigerMart (which still continues to a lesser extent) for both brands to use. On the Run is available with franchises, though most of the locations are corporate-owned-and-operated.
On the Run stores are described as larger and having more products than ExxonMobil's older-model convenience stores, featuring "fresh snacks, fill-in groceries, health & beauty supplies, plus quick meal options". [1] Most feature either Exxon's in-house Bengal Traders coffee brand or, in Canada, a Tim Hortons kiosk or counter. In practice, newly-renovated On the Run locations in Canada are often small, former Tiger Express locations with little change other than new signage.
