Pink Dollar
From Wikipedia, the free encyclopedia
Pink Dollar, also know as the "Dorothy Dollar", is a term describing the purchasing power of LGBT individuals in the United States. (Occasionally, the similarly termed "blue dollar" is used specifically for lesbians.) In the United Kingdom, this spending is known as the Pink Pound.
Estimates of the US LGBT market put its value at approximately $641 billion in the year 2006. [1] Income of gay and lesbian households in the US is higher than average; in addition, many of these households are known by demographers as DINK -- double income, no kids -- and generally have more disposable income.[1]
Some industries have tried to tap into these markets with specific advertising campaigns; for example, American Airlines saw its earnings from LGBT people rise from $20 million in 1994 to $193.5 million in 1999, after formation of a team devoted to gay and lesbian marketing.[citation needed]
