Talk:Polaroid Corporation
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(This refers to my accidentally anonymous edit as 128.12.90.73) I didn't really expand this article - and it could really use some expanding on the history of the company - but I did make the introduction more comprehensive and fixed some sloppy spelling and grammar. A great starting place for a brief history of the company is on the company's own page [1]. As always, it would be a good idea to consult other sources to confirm and expand on what the company chooses to publish in its history.
--Jeff 04:48, 30 May 2004 (UTC)
We can learn a lot from what Petters puts on its website. Notably, on its Sunbeam page: "Petters Consumer Brands can help you tap into the rich and historic brand equity to help you reach more buyers more often with a brand name they trust." It think this means something like: "We're hanging on to this name for now, but if you'd like to exploit it, we'll be delighted to sell it to you for a hefty profit." -- Hoary 02:21, 2005 Jun 16 (UTC)
[edit] What do Polaroid actually *do* nowadays?
Question; now that the "new" Polaroid Corporation have sold their manufacturing facilities, what do they actually do beyond licensing the Polaroid name to any random company that wants to use it?
The sale of manufacturing facilities in itself isn't why I ask this. Nowadays, countless big names subcontract a lot- if not all- of their manufacturing. I'm not even thinking of shared design, which is common with more generic items, and- the most extreme case- badge engineering. The latter is still being done on behalf of the parent company (though it's only "their" product in the sense that they slap their name on it and sell it).
However (given that cameras were the old Polaroid's core business), their granting of an exclusive three-year license to another company for the manufacture of Polaroid-branded cameras (*) suggests that the new Polaroid's core business is licensing the Polaroid name, and little else.
(*) I assume here that Polaroid themselves have no real involvement in the design, production or sale of the Polaroid-branded cameras produced by the third-party licensee. Ditto the LCD televisions, DVD players, etc.
Fourohfour 12:57, 2 December 2006 (UTC)
Additional: Just re-read the article, it states the license is for "digital cameras"; someone else added something, although there is no reference given. Fourohfour 19:36, 7 December 2006 (UTC)
