Premier Sigma
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Premier Automobile in India has silently released three new models
1) Premier Sigma (a compact diesel MPV)
2) Premier Roadstar (a compact diesel pickup)
3) Premier Lifeline (an ambulance based on Sigma Platform)
Premier has chosen a niche segment that has been lacking in India and has outsourced all the components of the vehicles to HM and China Motor Corp (an affiliate of Mitsubishi) and only does assembling in its plant
Premier is hoping its strategy of choosing a segment with very less competition and keeping the costs low by outsourcing most components will help the company come back and carve a place in the Indian Automobile Market
Premier's Vehicle Division Website
http://www.palmtd.com/journal_web/Niche.html
Premier Sigma Reviews
http://www.domain-b.com/companies/companies_p/premier_automobiles/20041116_sigma.html
http://www.bsmotoring.com/2004/oct25_1.htm
http://www.indiacar.com/latest_updates/premier.asp
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