Project SCUM
From Wikipedia, the free encyclopedia
Project SCUM was a "Sub Culture Urban Marketing" scheme proposed by R.J. Reynolds Tobacco (RJR) to sell cigarettes to members of the "alternative life style" areas of San Franciso, in particular the large number of gay people in Castro.
It was targeted by Truth, an anti - smoking campaign based at TheTruth.com, on the grounds that the project was actually designed to encourage more homeless people to smoke.
[edit] See also
[edit] References
- ^ Project SCUM (PDF) (1995).
