Talk:Proximity marketing
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WP:NEO Did I just clean up an article that was intended to introduce a neologism? "Placecasting" has only 121 hits in Google, and they're mostly junk. --John Nagle 23:39, 30 March 2006 (UTC)
Bluetooth proximity marketing is in the news alot at the moment, wikipedia needs a page on it, and it shouldn't be at bluecasting because that's a trademarked term describing one company's offerings, perhaps it should be here at placecasting or perhaps proximity marketing would be a better place than placecasting. Richard Taylor 12:14, 31 March 2006 (UTC)
I agree. "proximity marketing" has 13,600 hits in Google, vs. 121 for "Placecasting". So I'll do the move. --John Nagle 17:46, 31 March 2006 (UTC)
Moved and made more generic. Found three companies selling "proximity marketing" gear, so it's not a one-company name like "placecasting".
There's a company called "proximity marketing", but they're direct mail, not wireless. Future need for disambiguation, maybe. --John Nagle 18:13, 31 March 2006 (UTC)
Contents |
[edit] Extrenal links
- www.breeze-tech.co.uk Breeze Tech Mobile Marketing - provides a range of Bluetooth "proximity marketing" system
- www.blipsystems.com Blip Systems - sells BlipNet, a Bluetooth "proximity marketing" system
- www.bloozy.co.uk Bloozy Bluetooth Marketing Systems
- www.blueblitz.com BlueBlitz Magic Beamer, a Bluetooth "proximity marketing" device
- www.bluecasting.com Filter UK Ltd's "Bluecasting" corporate site
- www.jellingspot.com Jellingspot Data Server product page
- www.futurlink.com FuturLink Wilico access points for mobile proximity emotional marketing
- www.qwikker.com Bluetooth marketing system
- www.hypertag.com Hypertag proximity marketing company
- www.bluush.com Bluush Proximity Marketing - Ultra Portable Bluetooth Proximity Marketing Unit
[edit] Acceptibility
As Bluetooth and Cell Broadcast recieving capibilities can be turned off on users devices it can be argued that if users have these systems on they are requesting localised information including proximity marketing.
Some go further claiming that there is triple opt in with bluetooth systems:
- Firstly the consumer must stand in an appriopriate 'zone';
- Secondly they must make their Bluetooth handset visible to other devices;
- Thirdly they must accept the transmission.
In the event a consumer accidentally opts-in they simply click 'no' to deny the transmission and those sending the messages opts them out of the campaign.
Removed from the article as NPOV, could go back in if it was rephrased to be balanced with any evidence that people find it spammy - if there's proof people don't find it spammy - we'd need to link to some original research I suppose?
[edit] how to secure?
how to guaranty that a third person do not load a viruse to first person that we send an advertise to that? Is there a identification for bluetooth broadcaster that mobile phone knows ,who sends file ?
[edit] non-spam vs. spam solutions?
It should be made clear that there are systems that are opt-in and require a client application (Jellingspot, Nokia CoolZone, Bluepulse, Futurlink, Beepoint, etc...) and clear spamming solutions like bluecasting. Whereas the former require that customers first install software on their mobile device, and then actively search for the proximity server, the latter simply sends you a "receive" request in an unsolicited manner. This needs to be explained in more detail.
