Red Chillies VFX
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A company which did special effects for the Hindi filmDon and Tamil filmBilla in 2006 and 2007.
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Red Chillies set to spice up Indian VFX scene
A still from Red Chillies Entertainments' Paheli Superstar Shah Rukh Khan really meant it when he remarked,"I want to open my own VFX studio" in a recent interview to a business daily.
Located at Khar in Mumbai, Red Chillies Entertainment Pvt. Ltd. the entertainment company owned by King Khan recently kickstarted its VFX division 'Red Chillies-VFX'.
Shah Rukh who is currently shooting in Kuala Lampur for Farhan Akhtar's Don commented “VFX is the way of the future. I personally believe that with all the colour, charm, passion and the lyricism that already exists in Hindi cinema, the way to enhance the romance of films is going to be through the addition of VFX in our technique of cinema. Technology can only better the process of story telling and narration. It is a tool which the largest film-making nation in the world cannot afford to ignore!"
"Also, it is necessary to develop our own system as somehow the understanding of VFX in an Indian way is important because it will help us retain our USP of films and not end up being a reflection of the western way of thinking when it comes to effects. VFX is the next big addition to our films and needs to be nurtured and developed if our films have to truly get international in the near future” added Khan
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