Red Herring Surf

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Red Herring Headquarters

Red Herring Surf ("original Tassie surfwear") is a brand of surfwear in Tasmania, Australia . It was founded in 1971 and is strongly involved in local youth culture, sponsoring a local band and taking part in surf events.

Red Herring Surf is Tasmania's original surf store employing over fifty Tasmanians. Since beginning operation in Hobart, 1971, the company has expanded state-wide with six stores operating within the cities of Burnie, Launceston, Clarence, Glenorchy, and Hobart. Red Herring Surf is a market leader in surf retail and the name Red Herring Surf is now synonymous with youth culture in Tasmania. The company believes in providing Tasmania's youth with means to speak out on many issues involving them. It has been actively involved in organising skateboard parks across the state, supporting Youth Week, supporting the prevention of youth suicide, and delivering professional surfers and skaters to Tasmania.

Red Herring Surf provides sponsorship to many young Tasmanians. It has a talented skate team that travels the state organising events and competitions, act as role models and demonstrate their skills at local skate parks. Brendon Hill and George Newsholme two of the team members have skated their way onto the national scene and both have sponsorship contracts with leading skate companies. Two local surfers are also Red Herring Surf team riders, Michael Brennan and Michael Hoult are both in the top ranks of Tasmanian surfing. Both Michael's have traveled to compete at National level to fly the Tassie flag, where they have both been very impressive with in turn has landed them with sponsorship from major surf labels.

Red Herring Surf is currently owned and operated by local surfer and retailer Victor Tilley. Being involved with the company for 10 years, Victor is now "stoked" in his own words, to have taken over the company in 2001. Victor believes the strength of Red Herring Surf comes from its staff and its support for Tasmania and its youth.

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This article has been tagged since January 2007.