Regal Entertainment Group
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| Regal Entertainment Group | |
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| Type | Public (NYSE: RGC) |
|---|---|
| Founded | November 1999, Knoxville, Tennessee |
| Headquarters | Knoxville, Tennessee, United States |
| Key people | Mike Campbell, CEO Gregory Dunn, COO |
| Industry | Motion Picture Exhibition) |
Regal Entertainment Group (NYSE: RGC) is North America's largest movie theatre chain, operating 6,273 screens in 584 locations in 40 U.S. states. It was formed in Knoxville, Tennessee in November 1999, when then Regal Cinemas acquired several smaller chains that had gone bankrupt at the end of the megaplex building binge of the mid-1990s, and Regal itself declared bankruptcy protection in 2001[1]. The company is currently based in Knoxville, Tennessee. Billionaire investor Phillip Anschutz owns more than half of the company.
The three main theatres operated by Regal Entertainment Group are:
- Regal Cinemas
- Edwards Theatres
- United Artists Theatres
In April of 2005, they saw the addition of another theatre chain being brought into the Regal mold: Eastern Federal, which was a fairly prominent theatre company in the Southeastern United States. It acquired San Ramon, California-based Signature Theatres from Phil Harris on September 30, 2004. On March 30, 2007, Regal Cinemas added its newest theater to their theater chain: the Regal Cinemas Southland Stadium 16 in Miami.
[edit] Pre Show Entertainment
In 2003, The Regal 2wenty: Entertainment Ignited (now known as The Regal First Look), a programmed preview of upcoming film and video releases, was introduced in the United States. It replaced the pre-feature film slide show of advertisements and trivia set to various elevator music-like songs, It is somewhat reminiscent of the newsreels of the classic film era, except that it focuses completely on paid advertising; something newsreels did only a fraction of the time. The program focuses on original content that is made specifically for cinema or as a first release window for advertising and marketing content before it is released on television.
[edit] Programs and business practices
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- Corporate Box Office: Regal's CBO sells "VIP Super Saver" and "PREMIUM Super Saver" discount tickets in the quantities of thousands to corporations for various uses. Companies may use these as rewards for their employees, or may re-sell them, as Costco Wholesale Corporation does. The main difference between VIP and PREMIUM tickets is that PREMIUM tickets can be used on "No Pass" attractions, while a $1.50 upgrade fee must be paid on the VIP ticket to do so. The New Jersey Department of Education gave PREMIUM Super Saver tickets out to students that participated in surveys.
- National CineMedia: National CineMedia, jointly owned by Regal Entertainment Group AMC Theatres and Cinemark Theatres, orchestrates advertising by playing video ads in theatre lobbies as well as box-office handouts and posters. Common products advertised are NBC television or Web sites.
- Regal Crown Club: The Regal Crown Club is a free customer loyalty program. Members earn points based on how much they spend at box office and concession (typically 12 points per box office purchase, and 2 points per concession purchase). These points accrue and every 40 points members earn a free small popcorn, free small soda, or free movie ticket. The Regal Crown Club currently has over 4 million members. This program also offers $1 candy on Monday and Free Popcorn Tuesdays
- Fandango.com: Regal Entertainment Group uses Fandango.com as its primary provider of movie tickets online. Customers can purchase tickets on the site and then pick them up at the theatre, from either the box office or an in-theatre machine (similar to an ATM). The service carries a $1.00 surcharge, and customers must bring the credit card used to buy the tickets with them to pick them up. Many Regal theatres have TV screens that show Fandango commercials among other previews, and there are usually Fandango commercials in the theatrical trailers as well.
