Rexona

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Rexona is a deodorant brand manufactured by Anglo Dutch company Unilever. It was developed in 1908 by an Australian pharmacist and his wife. Currently, "Rexona" has at least 8 lines of deodorant. Each line features a specific quality sought in deodorants. For example, "Rexona" has a formula to eliminate white marks on dark clothing and a prodcut line developed for low-income consumers. "Rexona" products are created with "body-responsive technology." "Rexona" scientists recently noted that the body produces two types of sweat, one from over-heating and another from emotional stress. These two types of sweat generate different chemicals and odors from different glands in the body. Cooling sweat is created all over the body, but sweat from emotional strain is created in fewer, more specific sites, including under the arms. "Rexona" has a formula to address both types of sweat. The over-heating sweat formula was tested on people in a sauna. The emotional stress sweat was tested on people interrogated in a mean and fast-paced manner to answer riddles and sums.

1 Aluminum Zirconium
2 Animal Testing
3 Commercials
4 Scents
5 External link

[edit] Aluminum Zirconium

A main active ingredient used in "Rexona" deodorants is Aluminium Zirconium Tetrachlorohydrex Gly. ([1]) The effects of aluminium entering the body from deodorants are unknown. Scientists have discovered aluminium traces in the brain to be associated with the same neurological damage of Alzheimer's Disease. More studies need to be conducted to explore the role of high aluminum concentrations in other parts of the body. No conclusive links have been scientifically determined between aluminium from deodorants and breast cancer. However, scientific research has uncovered the unexplained and disporportionate occurrence of breast cancer in the upper outer quadrants of breast tissue, the same area to which deodorant products are applied. ([2])

[edit] Animal Testing

Unilever's position on animal testing does not rule out testing its products on animals. Whereas "Rexona" is tested on humans, it is not certain as to whether or not animals are tested with the products first. Unilever claims to discourage animal testing and to have strict internal control procedures to reduce animal testing, however, they do test on animals when they find no other means to test their products. Unilever claims to be developing alternative methods to eliminate animal testing at an undetermined time in the future.

[edit] Commercials

There are several commercials that became very famous among users in the Philippines. One is the First Day Funk by Parokya ni Edgar (listen) and another is the First Day High by Kamikazee (listen).