Rip gerber
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Rip Gerber - CMO and Author
Rip Gerber is the former Chief Marketing Officer and head of Ecommerce and Business Development for Intellisync Corporation (NASDAQ: SYNC)( http://en.wikipedia.org/wiki/Intellisync )the wholly-owned enterprise software division of Nokia (NOK). ( http://en.wikipedia.org/wiki/Nokia ) He is currently an author and serving on boards of several technology companies.
Intellisync Turnaround and Sales to Nokia
In 2004, Mr. Gerber joined Intellisync, then a struggling consumer data sync company, to lead a restructuring, repositioning and re-branding of the company, consolidate its products and market focus and position Intellisync for sale. Mr. Gerber and CEO Woody Hobbs transformed the company and brand to a worldwide leader in wireless email and mobile software for the enterprise and wireless carrier markets. Nokia acquired Intellisync for $480M in February 2006. During this period Mr. Gerber was an often-quoted industry expert on wireless technology and corporate mobility.
Consulting Period
Prior to joining Intellisync, Mr. Gerber served as Managing Director and Group Vice President of Carlson Marketing Group, the $2 Billion subsidiary of Carlson Companies. Mr. Gerber led regional integration of CMG’s acquisitions, notably the Peppers & Rogers Group, and he initiated and led the firm's technology practice for clients including HP, Intel, Oracle, Xerox and Home Depot. Prior to that he was Senior Vice President for Digitas Inc. (NASDAQ: DTAS) where he helped establish the firm's B2B division, leading strategic marketing programs for Microsoft and Charles Schwab, advising CMOs and senior client executives on strategy, market positioning, customer acquisition and retention, CRM, communications, branding and infrastructure investment.
Email Infrastructure
In 1999 Mr. Gerber was hired by Commtouch Inc. to take the fledging email infrastructure company public (NASDAQ: CTCH), where he served as Chief Strategy Officer and head of marketing, corporate development as well as divisional general manager. Mr. Gerber also served as President of @once Inc, an email marketing company he founded, which was acquired by InfoUSA.
Pre-Silicon Valley Roles
He has also served as a senior practitioner for Deloitte & Touche, worked as a consultant in Deloitte’s Merger & Acquisition division, and helped build the firm’s Financial Services practice, serving clients such as Bank of America, Charles Schwab, and First Republic Bank. He was a key analyst in the thrift portfolio consolidation for Gerry Ford’s acquisition of Cal Fed. Previously, Mr. Gerber held key line positions as a senior marketing director at American Express, Inc. in New York and as a process engineer for Firestone Tire & Rubber in Hopewell, Virginia.
Credentials
Mr. Gerber has a chemical engineering degree from the University of Virginia and an MBA from Harvard Business School. He has served on numerous boards and industry committees. He is also a published author (PHARMA; Random House in July 2007; PILOTS TO PROFITS; Hudson House in 2005).
