Schuster's

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Schusters, officially Ed. Schuster & Co., now defunct, was a popular department store chain in Milwaukee, Wisconsin. The chain opted for neighborhood stores over a downtown location. It was bought in 1962 by Gimbels, which operated the old Schuster's stores for a while as Gimbels Schusters. Schuster's created the locally famous Billy the Brownie elf character in 1927 to promote their annual Christmas Parade in downtown Milwaukee.

[edit] Former Schuster's locations

• Capitol Court (opened 1956, later Gimbels, then Target; mall torn down)
• Mitchell Street (opened 1914, later Gimbels, closed 1984, now smaller stores)
• Third Street (King Drive) (opened 1884, later flagship store, became Gimbels, closed 1967)
• 12th & Vliet (opened as flagship, closed 1950s)