Share of Voice
From Wikipedia, the free encyclopedia
A Share of Voice is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites etc.
[edit] External links
- http://www.abc.net.au/corp/pubs/monitoring_elections.htm
- http://www.nitb.com/article.aspx?ArticleID=1263