Strategic Communication
From Wikipedia, the free encyclopedia
Strategic Communication is getting the right message, through the right media, to the right audience at the right time. Effectively reaching and communicating clearly to a targeted audience with specific constraints. While originating as a military term it has branched out into the corporate world in relating to communicating with a clear purpose or message.
This is a relatively new term of art for the military counterpart to Public Diplomacy. It emerged as a major focus for defense transformation as a result of a Defense Science Board study by the same title. See also Information Operations.
Report Strategic Communication
[1] - Strategic Communication Model
