StrawberryFrog
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StrawberryFrog is an independently owned global advertising agency founded by Karin Drakenberg, Brian Elliot and Scott Goodson based in New York and Amsterdam. StrawberryFrog challenges the dinosaur advertising networks, by sparking cultural movements for brands via an approach called Cultural Connection™.
StrawberryFrog's approach to marketing is to create a culture for a brand, and then inspire people to have fun and play with the culture.
StrawberryFrog's tools are: 1. Cultural Connection, the communications planning process. 2. FrogLogic, a thin 3 step process where frogs and clients come together in a very democratic environment to examine possibilities and leave no stone unturned. FrogLogic releases cultural movements. And the client has been there the entire time, so when we reach the end of something, time and money is maximized.
StrawberryFrog provides the following capabilities.
1. Front end strategic planning and cultural ethonographies, accountability 2. Multi-level creative (TV spots, print, outdoor, digital, mobility, viral, guerrilla, events, instore). 3. Account management excellence, trafficking and total implementation. 4. Communications planning
StrawberryFrog's first client was the smart car. Since then, StrawberryFrog has been sparking cultural movements for global brands such as Asics Coke, Credit Suisse, Daimler Chrysler's Mitsubishi Motors, Heineken, IKEA, Mega Bloks, Microsoft, MSN, O'Neil, Old Navy, Sam's Club, Sara Lee, Unisys and Panasonic.
[edit] Thumbvertising
StrawberryFrog invented Thumbvertising, a new form of advertising.
