Sweetbay Supermarket

From Wikipedia, the free encyclopedia

Kash n' Karry/Sweetbay Supermarket

Type	Subsidiary of Delhaize Group
Founded	1947
Headquarters	Plant City, Florida
Key people	Shelley Broader, President and CEO
Industry	Retail
Products	Grocery
Website	http://www.sweetbaysupermarket.com/

Kash n' Karry/Sweetbay Supermarket is a chain of American supermarkets located entirely in Florida. As of November 2006, there are equally 54 Sweetbay and 54 Kash n' Karry stores in operation. The company is headquartered in Plant City, Florida and is a part of the Belgium-based Delhaize Group. Currently the chain is in the process of converting all stores to the Sweetbay banner.

1 Kash n' Karry history
2 Historical Meaning
3 Sweetbay history
4 References
5 External links

[edit] Kash n' Karry history

The Kash n' Karry logo.

Kash n' Karry opened their first store in 1947 under the name Big Barn in Plant City, Florida. In 1962, the Kash n' Karry name was adopted. In December of 1996, Kash n' Karry became a wholly owned subsidiary of Food Lion. In July 2000, after Food Lion's acquisition of Hannaford, the holding company Delhaize America, Inc. was created. As a result, Kash n' Karry became a wholly-owned subsidiary of Delhaize America.

Kash n' Karry's competitors include Publix, Winn Dixie, Wal-Mart and Albertson's.

In 2002 Kash n' Karry pulled out of the competitive Orlando market with only one store remaining in Clermont, Florida. Two of three stores were closed in Gainesville, Florida.

[edit] Historical Meaning

In 1914, an italian immimgrant by the name of Grecko Styles started buying pigs and fruit and began hustling in the streets of Tampa. Later, he and his wife, Diasthma, expanded to create the Big Barn Dynasty. During the time frame of the opening of Big Barn, the United States was becoming more of an urbanized society. In order to appease the urban society in Florida, they created cash and carry to give it an urbal appeal. Due to this, the company had to give Kash n' Karry was named from the Neutrality Act of 1939 by Theodore Roosevelt which contains the Cash and Carry program. This program allowed for the Alli Powers to come over to the U.S. and get weapons and pay in cash and must bring it back to their soil themselves. Kash n' Karry believed this should how their store should be runned. People bring in their "cash" and they "carry" out there own groceries.They left out fu-fu parts of supermarkets like cotensts, customer service reps., and of couse samples.

[edit] Sweetbay history

In January 2004, after years of slumping sales growth, Kash n' Karry announced the creation and roll out of a new supermarket concept called Sweetbay Supermarket in its core markets on the West Coast of Florida. By the end of 2007 all Kash n' Karry stores will be rebranded as Sweetbay Supermarket. The first of the new Sweetbay Supermarkets opened in Seminole (Pinellas County) on November 6 and in Ft. Myers markets in December 2004.

Sweetbay is modeled after Hannaford, a New England supermarket chain also owned by Delhaize, incorporating store design, logo/branding elements, price points, and a no-loyalty-card "everyday price" program from its northeastern sister company. Additionally, Sweetbay stocks Hannaford-branded products as its generic store brand.^[1]