Synchronisation rights
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[edit] Synchronisation rights
Synchronisation in a recording contract is when the recording artist's music is synchronized to a video: music video, movie, television, commercial, etc. The record company can receive all the money from that if the contract states the company gets all synchronisation rights. As an artist, he/she would not want the company to have full synchronisation rights and would want to get paid royalties for that just the same as CD sales.