Tagline
From Wikipedia, the free encyclopedia
A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture, often becoming snowclones.
Examples of famous movie/television taglines are:
- Alien – In space, no one can hear you scream.
- Jaws 2 – Just when you thought it was safe to go back in the water.
- Star Trek – To boldly go where no man has gone before.
- Star Wars – A long time ago, in a galaxy far far away...
- Love Story – Love means never having to say you're sorry.
- The X-Files – The truth is out there.
- Monty Python and the Holy Grail – Makes Ben Hur Look Like An Epic
- Jurassic Park – A film 65 million years in the making.
Notable corporate branding taglines include:
- Coca-Cola: Real[1]
- McDonald's: i'm lovin' it
- Nike: Just do it
- Adidas: Impossible is nothing
[edit] On computing
The term tagline was also used in the realm of computer bulletin board systems (BBS) of the late 1970s, 1980s and part of the 1990s to indicate a one-line pithy quote which may or may not be related to the particular message. In some cases it indicated the software used to read messages posted on the BBS.
[edit] See also
