Thai beer
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Brewing beer in Thailand began in 1934. With the advent of globalization, the beverage now enjoys wide popularity among Thais. Locally produced Thai beers face competition from major international brands, but have successfully found their own niche in the Thai market and abroad.
Thai beer is typically lager. The oldest and most popular Thai beer in Thailand and abroad is Singha, brewed by Boon Rawd Brewery. Singha also appears in Thailand in Gold and Draught versions.
Recently, Singha has been challenged by Chang beer, made by Thai Beverages. Chang is noted globally for its sponsorship of Liverpool's Everton football club, as its name and logo have appeared on the team uniform since 2004.
Boon Rawd Brewery also makes Leo, a non-premium beer, and Leo Super, a 6.5% alcohol beer. In addition, Thai Beverages sells Archa, a mass-market, non-premium lager. Boon Rawd Brewery also sold a global brand Mittweida, but this was replaced by a beer brewed in partnership with InBev, Kloster. It also sells a 6.5% lager called Thai Beer.
Other locally brewed Thai beers are Phuket, brewed in the province of that name, and Siam, in Pathum Thani province; the latter brewery exports Bangkok Beer abroad, but does not sell it in Thailand. Klassik beer is another local beer brewed in Pathum Thani province. Tiger beer is a Thai beer brewed by Asia Pacific Breweries in partnership with Heineken. See Beer and breweries in Thailand for a more complete alphabetical listing.
Although foreign beers are popular within the country, the Thai government seeks to shelter its domestic breweries through the imposition of import duties; in addition, all imported beers must bear an import sticker on their bottle caps. As a result, Thai brewers have struck partnership deals with western brewers, such as Carlsberg's partnership with Thai Beverages.
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