The Advertiser (Australia)
From Wikipedia, the free encyclopedia
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 Front page of The Advertiser on 12 December 2005 |
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| Type | Daily newspaper |
| Format | Tabloid |
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| Owner | News Corporation |
| Editor | Melvin Mansell |
| Founded | 1858 |
| Political allegiance | Conservative/Populist |
| Price | $1.10AUD Monday-Friday, $1.70AUD Saturday |
| Headquarters | 31 Waymouth Street, Adelaide, SA, Australia |
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| Website: theadvertiser.news.com.au | |
The Advertiser is the only local daily newspaper published in Adelaide, South Australia. First published on 12 July 1858, the paper has one of the highest circulations in Australia.
Between 1893 and 1929, Sir John Bonython was the sole proprietor, who made the newspaper one of the most prominent in Australia. He supported the movement towards the Federation of Australia. In addition to the various places in Adelaide, the Canberra suburb of Bonython was named in his honour in recognition of his support for Federation.
In its early days, The Advertiser took a politically centrist to centre-left editorial line on most issues, however this became more conservative in later years. This trend was continued by its takeover by News Corporation in 1990, with its editorial line becoming much like the former The News with which it was effectively merged. Since the death of The News, The Advertiser has become a tabloid newspaper and has shifted its audience.
[edit] Competitors
As Adelaide now lacks a daily centre-left broadsheet, the interstate Fairfax newspapers, The Sydney Morning Herald and The Age have become popular. The Advertiser's fellow News Corporation publication The Australian is also widely read. Additionally, a weekly tabloid (begun as a broadsheet) The Independent Weekly has been in publication in Adelaide since 2004, although is not considered a significant competitor.
The Saturday edition is called The Saturday Advertiser and the Sunday sister publication is known as the Sunday Mail.
