Thirteen minutes

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'Thirteen Minutes'

Editor	Quinn Bui
Categories	entertainment
Frequency	bi-monthly
Publisher	IMatrix Inc.
Paid Circulation	15,000
Unpaid Circulation	51,000
First Issue	2006
Country	United States
Language	English
Website	[1]
ISSN	unknown

Thirteen Minutes Magazine (sometimes abbreviated 13MinMag) is a magazine published by (IMatrix Inc.) in the United States which covers high fashion, Asian women’s beauty, movies/tv, food, and popular culture. (13 Minutes) is a fresh and provocative new magazine for and about bicultural Asians and those interested in Asian culture.

As the community continues to grow, Asian culture is becoming increasingly influential in every aspect of our lives - from movies to cuisine to fashion to health to dating. 13 Minutes captures these elements and expresses them in a unique, artistic and vibrant magazine.

Our goal is best expressed in our mission statement: To bring simplicity, elegance and fun to our readers and provide a forum where they can recognize and appreciate their own sense of identity and style. Readers are eager for information and entertainment that mirror their bicultural lifestyle and interests. 13 Minutes targets a more general audience, particularly sophisticated people and the female populace. The publication provides the aforementioned and then some to all readers, old and new alike.

1 Typical content
2 Event Attendance
3 Specialty Issues
4 Onboard Photographers
5 External Links

[edit] Typical content

Cover for the premier cover of Thirteen Minutes; the first issue. Featured on the cover is Michelle Krusiec of "Saving Face" fame.

13 Minutes offers unique views on culture, fashion, food, entertainment and human dramas. The design of the magazine mirrors the fusion of Eastern and Western culture that is at the heart of our mission. This magazine serves as a forum where the yong and the young-at-heart come together to recognize and appreciate their own sense of identity and style. The magazine follows a typical format by featuring a editor’s monthly thoughts and table of contents in the first few pages, while also featuring advertisements. While some ads are unrelated to the fashion industry, the majority of ads are typically related to high fashion, makeup, film and women’s beauty related materials.

[edit] Featured Celebrities

To date, the magazine has featured the following celebrities on the covers and inside its pages:

The Scorpion King's Kelly Hu
Battlestar Galactica's Grace Park
DJ Shy of the world famous Los Angeles based 102.7 KIIS FM.
Heroes’ Masi Oka
HBO’s Entourage’s Rex Lee
Maggie Q
Yoonjin Kim
Nancy Yoon
Chloe Dao
Michelle Krusiec

[edit] Major Articles

There are typically four to six major articles within the middle pages of the magazine. These articles are most commonly interviews, but there are also narrative articles as well as lists. Feature articles tend to focus mostly on celebrities, movies and high fashion how-to’s.

[edit] Featured Advertisers

Jeep, Dodge, Porsche, South Coast Plaza, Elite Body Concepts, Pool Trade Show, Sartoro Jewelry, La Perla, Cartier, Tadashi, ENGLISH Clientele, and more…

[edit] Circulation Info

Circulation = 15, 000 Readership = 51, 000 Cover Price = $4.95 Subscription Rate = $15 / 6 Issues

[edit] Event Attendance

Thirteen Minutes is dedicated to supporting and serving the Asian and Pacific Islanders community. Thirteen Minutes continually attends events including MAGIC trade show, the Sundance Film Festival, the Los Angeles Lunar New Year Parade, Miss Asia, LA Fashion Week (and also Japan & Hong Kong) to mention just a few.

[edit] Specialty Issues

Every year, 13 Minutes Magazine publishes a number of specialty issues. These issues are often published as issues larger than the normal standard.

Common specialty issues include:

Swimsuit Issue – Every Summer, 13 Minutes covers the industry’s hottest and sexiest bathing apparel in their scorching pages. In the vein of Sports Illustrated’s top selling swimsuit issue, 13 Minutes ensures that every page will leave its reader breathless. Hot and off the market, these swimsuits (not sold in stores and found nowhere else) are featured in the daring, sexy, and glossy manner as only 13 Minutes can provide.