Time shifted advertising
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Time-shifted advertising (TSA) has a goal of removing the advertising experience from within the content it is supporting and moving it to a time and context more valuable to the person receiving the message.
For example, instead of receiving an advertisement when you are watching a video like you might see on Youtube or Myspace where the video is supported by advertisements within the page, a person would receive the supporting advertisement or related marketing information when they are looking for a similar product or service at a later time. This allows advertisers to better utilize their advertising dollars and better meet their customer's needs.
These changes are important because as media consumption splinters, traditional advertising opportunities will continue to shrink in terms of overall reach. Diversification in content programming is creating a greater variety of entertainment choices and with the growth in online video distribution and DVR's (Digital video recorder) the ability for people to shift the time consumption of their viewing is growing as well. With these changes, advertisers will have to rethink their model of broadcast advertisements to the largest audience possible and attempt to deliver more personalized advertising messages. The benefit to people is that over time the advertising will become more relevant from a content perspective and with time shifting also more relevant to the context of their shopping or buying behavior. Most of the time it requires using a Desktop Advertising Network to take advantage of this model.
[edit] See also
- Industry calculations: Click Through Rate(CTR), Cost Per Action(CPA), effective Cost Per Action(eCPA), Cost Per Click(CPC), Cost Per Impression(CPI), Cost Per Mille(CPM), effective Cost Per Mille(eCPM)
- Web advertising: Web banner, Ad filtering, central ad server, pay per click, Pop-up ad, click fraud
- E-Mail advertising: e-mail spam, opt-in e-mail advertising, Spamming
