Timothy Shey
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Timothy Shey is a designer and interactive television producer based in New York, NY. Along with Patrick McQuown he co-founded the interactive agency Proteus in 1996, which was one of the first interactive development firms in Washington, D.C.
In early 2001, Timothy Shey posted an email correspondence that his friend Jonah Peretti had with Nike's customer service department to his personal blog, which Jonah also emailed to ten of his friends. The e-mails quickly spread worldwide through email and web links in the following months, eventually causing Nike to respond with an on-air debate with Peretti on The Today Show; to this day, they are a frequently cited early example of the power of contagious media to spread activist ideas.
In January 2002, Shey and Proteus developed and produced the first U.S. television broadcast to feature live interactive voting using mobile phones, FOX Sports' Super Bowl XXXVI broadcast. Proteus went on to power many other interactive television events, including ABC's The View: His and Her Body Test, which was nominated for the first ever primetime Emmy Award for interactive television. Shey went on to develop mobile content offerings for HBO, ABC, and FOX Latin America.
Shey has been a featured blogger for The Huffington Post. In early 2006, Shey joined the popular videoblog Rocketboom as its managing producer, where he worked with Andrew Baron and Amanda Congdon to develop their advertising and business strategy until May 2006.
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