TMP Worldwide
From Wikipedia, the free encyclopedia
 |
Please see the discussion on the talk page. |
Andrew J. McKelvey, Chairman and CEO of TMP Worldwide, and a graduate of Westminster College, founded Telephone Marketing Programs (TMP) in 1967. With no capital and no clients initially, TMP began focusing on the niche market of yellow page advertising and captured approximately a 30 percent share of the national accounts segment of the U.S. yellow pages advertising market. Under McKelvey’s direction, TMP entered the human capital industry in 1993. In 1995, McKelvey prompted TMP’s acquisition of both The Monster Board and Online Career Center, two of the first 1,000 commercial sites on the World Wide Web. TMP Interactive was born. In 1997 TMP wins 32 EMA Awards for Creative Excellence. In 2005 TMP separates from Monster and becomes a private company.
Today, TMP Directional Marketing is the worlds largest Yellow Pages advertising agency, a top 10 web publisher and one of the largest advertising agencies overall. TMP now has more than 10,000 employees serving more than 156,000 clients in 32 countries around the world.
“Building on our success as the major leading CMR though delivery of the highest possible return for our clients advertising dollars within Yellow Pages and associated interactive products by optimizing placement and by delivering accurate and consistent messaging across mediums for all client locations.” Stuart McKelvey - President CEO TMP Directional Marketing
