Trader Monthly
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Trader Monthly is a lifestyle magazine for financial traders founded by Magnus Greaves, edited by Randall Lane, and chaired by Jim Dunning under the company Doubledown Media. The target audience of Trader Monthly is the financial community with an average income at or exceeding U.S.$ 450,000 and/or net worth greater than U.S.$ 2 million. This includes traders who work at banks, hedge funds, exchange floors, prop trading companies, independent firms, private offices, insurance companies, asset management firms, energy firms, and other trading locales. Also served are traders of foreign exchange, derivatives, bonds, equities, futures, commodities, exchange traded funds, and others allied to the field. BPA Consumer Worldwide Audit:Trader Monthly, June 2006
The magazine has a BPA Worldwide-qualified circulation of 106,710 subscribers and has been in existence since November of 2004. The target audience of the magazine is almost exclusively male. The cover price of the magazine is $10 but paid subscriptions only amount to 3000 of the total subscription base. The rest (excluding the 2700 single copy sales) are qualified non-paid subscriptions to the controlled audience described above. The magazine also has a UK edition with a circulation of 50,000. BPA Consumer Worldwide Audit: Trader Monthly, June 2006
The magazine contains articles which profile traders and their strategies. Also contained are articles on high end real estate, cars, fashion, liqour, and gadgets. The magazine's slogan is "See It, Make It, Spend It" and has been described as an amalgam of the Robb Report, Maxim, Institutional Investor, and Forbes. It is found within the financial cultures of New York, Chicago,Tokyo, Hong Kong and London. New York Times, Sunday Business 11/28/04
The magazine has become known in the financial and media community for several reasons. For one, the magazine has an annual issue of the top 100 earning traders for the year which is heavily scrutinized and studied by the industry. Schmidt, M: New York Times, 6/23/06 Also Trader Monthly is known for being a "party-minded publication" with heavily covered events at Le Cirque, Harry's, and the Mandarin Oriental Hotel. New York Times Online Dealbook, 10/30/06
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