Vallarta Supermarkets Inc.
From Wikipedia, the free encyclopedia
Vallarta Supermarkets Inc. is an American supermarket chain. It is based in San Fernando, California and currently has 24 locations in California. The chain caters to the emerging Latino population of California and sells items usually not found in more Anglo-oriented American supermarkets. The chain primarily has stores in southern California, but has recently expanded northward to Fresno and there are plans to open stores in Arizona.
Vallarta Supermarkets was founded in 1985 by Mexican émigré Enrique Gonzalez Aguayo.
[edit] References
- Daams, Kristopher. "Vallarta to Open Despite Controversy", The Signal, January 3, 2007.
- Choi, Candice. "Grocer Shopping Customers Opting for Ethnic Markets' Tailored Offerings", The Los Angeles Daily News, August 8, 2004.
- Dobuzinkis, Alex. "Vallarta Drawing Crowds - Latino Supermarket Giving New Life to Shopping Center", The Los Angeles Daily News, January 27, 2007.
- Nax, Sanford. "Vallarta turns Save Mart into a supermercado - New supermarket in southeast Fresno angles for Hispanic business using Old World charm", The Fresno Bee, January 18, 2007.
