Vanity URL

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A vanity URL is a domain name, typically created by a company to point to a specific product or advertising campaign microsite. In theory, vanity URLs are creatively linked to a product or ad concept and easier to remember than a company's general domain. However, in practice, vanity URLs can be difficult to remember unless printed on a medium that can be taken with a user to a web browser.

Examples of vanity URLs used by brands and locations:

• HSBC "Local" Ads: yourpointofview.com[1] (on airport jetways)
• Starbucks Holiday 2006: itsredagain.com[2] (on takeaway coffee cups)

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• This page was last modified 09:28, 26 March 2007 by Wikipedia user Ministry of Truth. Based on work by Wikipedia user(s) Salad Days, Alaibot and Petekim and Anonymous user(s) of Wikipedia.
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