Victor Value
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Victor Value was a London-based supermarket group operating at the lower end of the grocery trade in the 1960s. It was owned and run by Alex Cohen (who was no relation to Jack Cohen, founder of Tesco). Its headquarters was in Waltham Cross (Dairyglen House) and the private label brand name was Dairyglen.
The Victor Value chain comprised a lot of fairly "grotty" looking stores, including some former Anthony Jackson Foodfare outlets, which it acquired in the early 1960s. It was well represented in what one might call the C2D areas, and was also well represented in market areas such as Chapel Market Islington, Church Street Paddington, and Leyton High Road. In 1968 Victor Value was sold to Tesco for 8.4 million pounds. Tesco converted the larger branches to their own brand. In 1986 Bejam purchased the business from its owner.
Victor Value was often known as VV. The name came from the handles on the doors of the store, which read "VV" when shut.
