Vita Craft Corporation
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| Vita Craft | |
 |
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| Type | Private |
|---|---|
| Founded | 1939 |
| Headquarters |  Shawnee, Kansas |
| Key people | Mamoru Imura, CEO |
| Industry | Cookware |
| Employees | 100[1] |
| Website | www.VitaCraft.com |
Vita Craft Corporation is a manufacturer of various cookware products, notably multi-ply (5, 7 & 9 ply) stainless steal cookware.[2] The cookware is manufactured and sold in the United States, but the majority of sales are from the Japanese and European markets.[3]
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[edit] Company history and focus
The company was founded in 1939 after research and development by two cookware specialists from Seattle University and University of Wisconsin. Their goal was to create products that would cook food in a healthy way while preserving the taste.[4] Vita Craft advertises their cookware as healthy because the pans require little oil and are designed with a vapor seal, so no heat or moisture escapes the pan when the lid is secured, which results in waterless cooking. Waterless cooking requires less heat and less pressure, while retaining more vitamins and minerals, than cookware that is not waterless.[4] In addition, the high ply count enables certain pans to cook items like cakes without burning them like stoves often do.[4]
[edit] Vita Craft Japan
| Vita Craft Japan | |
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| Type | Private |
|---|---|
| Founded | 1974 as Imura & Co., LTD |
| Headquarters |  Kobe, Japan |
| Key people | Mamoru Imura, founder & CEO |
| Industry | Cookware |
| Website | www.VitaCraft.gr.jp |
Vita Craft Japan (ビタクラフトジャパン) is a separate company based in Kobe, Japan that was founded in 1974 under the name Imura & Company, LTD, but was renamed to Vita Craft Japan in 2001. Vita Craft Japan is not a subsidiary of Vita Craft Corporation, but rather is the sole importer of Vita Craft stainless steel cookware in Japan. Vita Craft Japan's products include pressure cookers and Tiger Corporation rice cookers. Vita Craft Japan began selling cookware at the flagship Mitsukoshi department store in the Nihonbashi district of Tokyo, but their products are currently sold in almost all departments stores throughout Japan.
[edit] Trivia
- In 1966, Vita Craft Corporation wanted to expand their facilities to the land that housed a jail built in 1843. As a result, a group of citizens formed the Shawnee Historical Society and moved the jail to Shawnee Town, where it stands today.[5]
[edit] See also
- RFIQin, an automatic induction cooking system that continually monitors the temperature of food and adjust heat accordingly.
[edit] References
- ^ David Dinell. "Three Wichita businesses finalists in statewide competition", Wichita Business Journal, 2004-05-26. Retrieved on 2007-03-07. (in English)
- ^ Brand Details for Brand Name: Vita Craft Made in U.S.A. (English). Find Owner Search. Retrieved on 2007-03-05.
- ^ "Valentine Radford takes Vita Craft as new client", Kansas City Business Journal, 2002-03-07. Retrieved on 2007-02-28. (in English) “"Vita Craft makes high-end cookware that is largely sold in Japan and parts of Europe.”
- ^ a b c 無水調理が出来る鍋, vita craftとは (Japanese). 料理にアケクレ. Translation to English. Retrieved on 2007-03-07.
- ^ Landmarks of Shawnee Coverlet (English). City of Shawnee. Retrieved on 2007-02-28.
