Vox Footwear

From Wikipedia, the free encyclopedia

Vox is an American footwear company based in California.

This is your voice... Skateboarding Footwear!

Dan Drehobl, Peter Hewitt, Justin Strubing, JT Aultz, Ricky Oyola, Emmanuel Guzman, Darren Navarrette, Peter Watkins, Adrian Mallory

THE VOX FOOTWEAR STORY

So this is how it went down. Around March of 2005, Ed Dominick along with Nathan Peacher, Mike Henderson, and Ante Ossianson had the idea to start a skate shoe company. Sick of all the corporate run-of-the-mill skate shoe brands out there- ones that are more focused on their other “extreme” sports like motocross, surfing, snowboarding, bmx, and wakeboarding- they wanted to create a true skate shoe brand. One that would be dedicated to skateboarding and skateboarders.

With this idea, they gathered some silent investors (something every start up company needs unless you’re a millionare) with a plan to start Vox Footwear up in the Spring of 2006. Soon after, a partnership was formed with the investors, and the company was formed in the Summer of 2005 with a Spring 2006 release date. During that Summer of 2005, the team was formed with Peter Hewitt, Darren Navarrette, JT Aultz, Neil Blender, Justin Strubing, Adrian Mallory, Peter Watkins and Dreamland Skateparks. Emmanuel Guzman, Ricky Oyola and Dan Drehobl came aboard soon after.

The Spring of ’06 has arrived and Vox has been fully launched. The shoes have been arriving in retail shops and been selling quite well. They have received re-orders and have already sold out of several styles. As with any new start up company, Vox has had it’s share of minor set backs and mistakes, but they view these as learning experiences and ways to improve the brand. As with anything valuable, they feel Vox will improve with age.

Vox Footwear is dedicated to skateboarding and making the best skate shoes for skateboarders. They believe in skateboarding and what it is all about. This comes through in their slogan- This Is Your Voice. The meaning of this is simple- Vox literally means voice, and they feel skateboarding is not a sport but a form of expression. So, put two and two together and you get that- Skateboarding is your voice and Vox is all about skateboarding.

So there it is, the story of Vox Footwear. A story of a group of friends starting a skate company they way they feel a skate company should be. It’s a story that’s been told many times, only this time it’s for real.