What Would Jesus Buy?
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What Would Jesus Buy? is the title of an upcoming documentary film produced by Academy Award-nominated filmmaker Morgan Spurlock and directed by Sundance award winner Rob VanAlkemade. The title is a play on the phrase "What would Jesus do?". The film is to have its debut on the festival circuit on March 11, 2007, at the South By Southwest (SXSW) conference in Austin, Texas.
[edit] Plot
The film focuses on the issues of the commercialization of Christmas, materialism, the alleged over-consumption in American culture, globalization, and the business practices of large corporations, as well as their economic and cultural effects on American society, as seen through the prism of activist/performace artist Bill Talen, who goes by the alias of "Reverend Billy", and his troupe of activists, whose street theater performances take the form of a church choir called "The Church of Stop Shopping", that sings anti-shopping and anti-corporate songs. The film follows Billy and his choir as they take a cross-country trip in the month prior to Christmas 2005, and spread their message against what they perceive as the evils of patronizing the retail outlets of several different large corporate chains.