White Tower Hamburgers
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White Tower Hamburgers was founded in 1926 in Milwaukee, Wisconsin, and with its similar white fortress-like structure, is considered an imitator of White Castle. The chain was successful and expanded to other cities, including: Chicago, Illinois, Indianapolis, Indiana, Cleveland, Ohio, Detroit, Michigan, Philadelphia and Pittsburgh, Pennsylvania, New York, and Boston, Massachusetts. During the Great Depression, White Tower sold hamburgers for five cents.
The whiteness of the restaurant was meant among other things to evoke hygenic conditions, the chain had staff dressed as nurses, dubbed the "Towerettes" to help make this argument.
At its peak in the mid-1950s, the chain had 230 stores. It tested the "Tower-O-Matic" automated restaurant.
[edit] See also
[edit] External links
- Wisconsin Historical Society article on White Tower
- As Hamburgers Go, So Goes America? The Economist Newspaper, Aug 21st 1997
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