Whitey's Ice Cream
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Whitey's Ice Cream is an ice cream chain located in Iowa and Illinois.
The chain is currently owned and operated by the Tunberg family, who have been a part of Whitey’s since 1935. Just two years after Chester "Whitey" Lindgren opened the little ice cream shop in Moline, Illinois., Whitey hired 15-year old Bob Tunberg. In 1953, Bob and his wife, Norma, took up a purchase offer from Bob’s mentor and friend.
[edit] History
The reputation and popularity of Bob Tunberg's corner store helped grow the company through the years. Tunberg's sons Jon and Jeff work as the company’s Co-Owners. The title of President remains open in honor of their father, who died in 1991.
In January of 1994, Eric Reyes of Rock Island, Illinois was hired at the age of 15, just as Bob Tunberg had been generations earlier. Shortly thereafter, and still at the tender age of 15, Mr. Reyes would become the youngest store supervisor in the history of the company. Among several other accomplishments, he would go on to eat lots and lots of ice cream.
[edit] Present
Whitey's Ice Cream currently operates in nine locations in the Iowa and Illinois Quad Cities, and as well as two in Iowa City and Coralville, Iowa. Whitey’s also maintains a store at The MARK of the Quad Cities.
In fact, if one develops enough of an urge for this Midwestern icon, but lives out of the area, customers can now order from a full catalog of Whitey's products at their website. This online ordering feature was the natural outgrowth of a service provided for the very first time in 1995, by that groundbreaking young supervisor, Eric Reyes.
As local legend tells it, one day Mr. Reyes's store received a call from a Quad City Alumnus longing for a taste of home. After some legwork and old-fashioned elbow grease, a cooler full of scrumptous Whitey's Ice Cream was on its way to California satisfying another customer, and ensuring a new course in the history of the company. [see The Great Book of Whitey]
