Willy Bogner, Sr.

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For information on his son, see Willy Bogner, Jr..

Medal record
Men's nordic skiing
World Championships
Silver	1934 Sollefteå	4 x 10 km
Bronze	1935 Vysoké Tatry	Nordic combined

Wilhelm Bogner, better known as Willy Bogner, Sr. (1909-1977) was a German nordic skier who competed in the 1930's. He won a pair of medals at the FIS Nordic World Ski Championships with a silver in the 4 x 10 km event in 1934 and a bronze in the nordic combined in 1935. Bogner, Sr. also finished 6th in the 4 x 10 km event at the 1936 Winter Olympics in Garmisch-Partenkirchen

During his career, Bogner, Sr. was an eleven-time German and five-time nordic skiing champion. This allowed him to establish his clothing line in 1932, including outfitting the German national ski team at the 1936 Winter Olympics. He even took the Olympic Oath for athletes at the 1936 Games.

Following his stay as a POW during World War II, Bogner, Sr. returned to his business in 1947. Two of his innovations were the first stretch ski pants in 1948 which were modeled by the likes of Marilyn Monroe, Jayne Mansfield, and Ingrid Bergmann, and the tip-top hat in 1955. The American women's ski team even used his clothing line when they compained that their own American-made clothes were improperly fitted on them at the 1956 Winter Olympics in Cortina d'Ampezzo.

His son, Willy Bogner, Jr. (born 1942), was a successful alpine skier in the late 1950's and 1960's who competed for the Germans at the 1960 Winter Olympics in Squaw Valley and the 1964 Winter Olympics in Innsbruck. Bogner, Jr. would later go into filmmaking in 1967, then follow into Bogner, Sr.'s footsteps and start his own ski collection in 1971.

Bogner, Sr. died in 1977. Bogner, Jr. took over the line and has continued its growth worldwide.