WYOO

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WYOO

City of license	Springfield, Florida
Broadcast area	Panama City, Florida
Branding	Talk Radio 101
First air date	1993
Frequency	101.1 (MHz)
Format	Talk
ERP	12,000 watts
Class	C3
Owner	Magic Broadcasting
Website	www.talkradio101.com

WYOO is a commercial radio station located in Springfield, Florida, broadcasting to the Panama City, Florida area on 101.1 FM. WYOO airs talk programming branded as "Talk Radio 101".

1 History
2 Personalities
3 Previous Personalities
4 External links

[edit] History

Styles Media (now Magic Broadcasting) purchased WYOO in 1996. At that time the station was operating in a small room on the second floor of the Nationwide Fitness Building. The station was moved into its current building on 23rd street which also housed two of other radio stations.

Talk Radio was operating at low power and the signal was carried by a telephone line in mono. The sales people had to work out of their cars. There was no office.

Styles Media applied to the FCC and received approval to upgrade the signal. WYOO bought a new transmitter, built a new tower and studio and added new programming.

In August of 1998, a live morning show was put on the air. And carried the live simulcast of Channel 7 at that time from 5-5:30pm.

Talk Radio 101 was nominated for Talk Station of the Year that year and also had record ratings and revenue.

In February of 2000, the radio station was sold to NextMedia, a company out of Colorado. It was at that time, they made the decision to change the format from a conservative one to a "liberal/hot" talk format. Shows like Liz Wilde, Tom Leykis, and Bob and Sherri were brought in, and the conservative shows that Styles Media had were cancelled. The ratings plummeted.

Nextmedia realized the mistake they made changing the Talk Station and started the process of dropping the bad shows and adding good ones. They also hired a new Program Director and morning show host, Doc Washburn. He quickly added several popular talk shows to the lineup, dropping G. Gordon Liddy in favor of Mike Gallagher and adding Clark Howard and Sean Hannity (who replaced Dr. Laura) to the lineup. Michael Savage had already been put on WYOO when Washburn took over. Washburn was eventually able to talk station management into adding Neal Boortz to the lineup.

In June of 2002, NextMedia, decided to sell WYOO and its sister stations and offered them to Styles Media. In April 2003, Styles Media management dumped the first two hours of the Clark Howard show for Bill O'Reilly. In December 2003, WYOO dumped Mike Gallagher for Glenn Beck. In September 2004 (with WYOO enjoying its best ratings in several years), morning show host Doc Washburn disappeared from the airwaves after spending 3 1/2 years developing an audience. Eventually, long-time DJ Rob Stark took over the morning show on WYOO. No public mention was ever made explaining the change. Stark lasted 7 1/2 months and was replaced by Dale Griffin and Chris Berry from Gainesville, FL. They called their new morning show "The Attack Machine". Stark eventually wound up hosting the morning show of Country station WAKT (Kat Kountry) across town. On January 30, 2006, Washburn's lawsuit against Styles Media demanding six months' sverance ($22,500) that he claimed that they owed him made the top of the front page of the local newspaper (the Panama City News Herald). In a rare and gracious display of professional courtesy, Griffin and Berry spent most of the morning actually allowing callers on the air who complained about Washburn being gone. Most (but certainly not all) of them said that they would prefer that he return to host the morning show. Griffin and Berry assured the callers that they had every intention of continuing to host WYOO's morning show. This was short lived as their stay ended in December 2006 as they moved north to a larger market on the same frequency. Doc Washburn was most recently seen selling cars in Panama City and Panama City Toyota ran an ad calling him a "Talk Radio Legend."

The call sign has previously been used for other stations in the past, including one called "U100" that existed from 1974 to 1976 in Minneapolis-St. Paul until its two frequencies were purchased by KDWB and WAYL. Sample airchecks of WYOO/U100 can be heard at radiotapes.com.

(some info taken from here -[1])

[edit] Personalities

[edit] Previous Personalities

The Attack Machine

Imus in the Morning

Rush Limbaugh

Dr. Dean Edell

Rob Stark

Doc Washburn

[edit] External links

Radio stations in the Panama City, Florida market (Arbitron #237)

By frequency: (FM) 89.1 | 89.9 | 90.7 | 92.5 | 94.5 | 95.1 | 95.9 | 96.9 | 97.7 | 98.5 | 99.3 | 100.1 | 101.1
103.5 | 105.1 | 105.9 | 106.9 | 107.9

(AM) 590 | 1290 | 1430 | 1480