XHPOP-FM
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XHPOP-FM | |
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Broadcast area | Mexico City |
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Branding | "Digital 99" |
Slogan | Solo Exitos |
First air date | 1997 |
Frequency | 99.3 (MHz) |
Format | Spanish Contemporary Hit Radio |
ERP | 6000 watts |
Class | A |
Callsign meaning | XHPOP (as Pop Music) |
Owner | Grupo Acir |
Website | http://www.grupoacir.com.mx/digital99/ |
XHPOP-FM, better known as Digital 99.3, broadcasts pop, dance, hip hop, and reggaeton music.
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[edit] History
Digital 99 used to broadcast Pop Music only, thats why the callsing means POP, but 2 years later the radio station started broadcasting different music geners like Pop rock, Reggaeton and Dance Music, that made the station more popular in Meixican Youths.
[edit] Reggaeton fever
In the 2004 reggaeton was very popular in Mexico City and Digital 99 took advantage of the reggaeton fever to play Reggaeton on the airwaves of mexico city, that made the radio station to become one of the stations with the most litseners in the city.
[edit] Club Digital
Digital 99 mixes from 9:00 PM to 4:00 AM reggaeton, Hip Hop, Pop remixes and Electronica to play at partys, this is one of the most famous mixshows in mexico city.