Yorkie (chocolate bar)
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Yorkie is a chocolate (candy) bar made by Nestlé. It was originally branded by Rowntree's of York, hence the name. Compared to bars such as Dairy Milk, it is very chunky, and has been aimed at men.
In the 1980s for example, toy Corgi Yorkie lorries were available and TV ads featured truckers. The recent ad campaign made this more explicit with the slogan It's not for girls, which caused very minor controversy. Special versions for use in Ministry of Defence ration packs read It's not for civies. In 2006 a special edition that was for girls was sold, wrapped in pink. Aside from the original milk chocolate bar, several variants have and are still being produced, like a biscuit and raisin flavour and even Yorkie Ice Cream.
In the late seventies the product was featured in a series of television commercials in the UK featuring lorry drivers.
For a time, trains arriving at York Railway Station would pass a billboard which read "Welcome to" and then a picture of a Yorkie bar, with the end bitten off, so it read "Welcome to York".
[edit] Flavours
- Original
- Dark chocolate
- Chilli flavour *(A flavour introduced for a limited period in 2004).
- Raisin and Biscuit flavour
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