Zest (soap)
From Wikipedia, the free encyclopedia
Zest is a synthetic detergent bar, produced by Procter & Gamble and marketed as deodorant bar that leaves no "soap" film. It was first introduced in 1958 with the slogan "For the first time in your life, feel really clean." The soap experienced an uptick in sales in the 1980s and early 1990s, with the advertising slogan "Zestfully clean!", coined by the BBDO sloganeer James Jordan.
Commercials also talked about how soap leaves a sticky film that won't rinse away while Zest doesn't. One commercial showed a teenage girl who used ordinary soap scratching her back against a tree at bus stop. While still scratching, the bus shows up. Another commercial featured NFL fullback Craig "Ironhead" Heyward promoting the Zest bodywash product.
Marbled in appearance, it originally came in two forms: the blue-green Aqua and the yellow lemon-scented Citrus. The range now comprises Aqua Pure, Energy Fresh, Linen Fresh, Ultimate Clean (said to offer antibacterial action), Spring Burst and Tropical Fresh, along with three liquid body washes, Spring Splash, Morning Garden and Ocean Energy.
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| Procter & Gamble Co. | |
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Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A. G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo |
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Brands: Always | Ariel | Aussie | Bounty | Braun | Charmin | Cheer | Clairol | CoverGirl | Crest | Downy | Dreft | Duracell | Eukanuba | Fairy | Febreze | Folgers | Gillette | Head & Shoulders | Herbal Essences | Iams | Ivory | Joy | Luvs | Max Factor | Metamucil | Noxzema | Olay | Old Spice | Oral-B | Pampers | Pantene | Pringles | Puffs | Pur | SK-II | Swiffer | Tampax | Tide | Vicks | Zest |
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Annual Revenue: $55.4 billion USD ( |
