Eagle snacks
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Eagle snacks was the brand name for snack food originally marketed by the Anheuser-Busch company.
[edit] Current Status
The brand was determined to be unprofitable for Anheuser-Busch and it sold off the brand to Procter & Gamble in 1996[1] P&G got rights to the products and brand, but not the Anheuser-Busch logo originally used to market the brand. The brand has gone largely dormant. There is no evidence that Proctor and Gamble has used the brand since 1999 [2] though they have periodically filed "intent-to-use" applications (most recently in March of 2000 for a brand of popcorn) to protect the brand. [2] Eagle Snacks is not to be confused with Eagle Brand, a trademark used by Borden to market its sweetened condensed milk and dessert lines.
2006 - "Now under the stewardship of Reserve Brands Inc., EAGLE is launching exciting new snacks made to delight your grown-up palate. Delectable flavors and pleasing textures and shapes will reawaken your joy of snacking. Try them all. Share them with your friends. You'll soon understand why... Not All Snacks Are Created EAGLE."
[edit] References
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