Puma AG
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| PUMA AG | |
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| Type | Public |
|---|---|
| Founded | 1924 |
| Headquarters | Herzogenaurach, Germany |
| Key people | Rudolf Dassler |
| Industry | Textile |
| Products | Sports clothes, equipment and vehicles |
| Employees | 3,200 approx. |
| Website | www.puma.com |
PUMA AG Rudolf Dassler Sport (PUMA) is a large German-based multinational company that produces high-end athletic shoes and other sportswear.
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[edit] History
The company was founded in 1924 as Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) in Herzogenaurach, Germany by Rudolf Dassler, the brother of Adolf "Adi" Dassler, who founded competitor Adidas. The company now operates a virtualized corporate structure, using electronic communications to disperse the organization across the globe.
The company changed its name to PUMA Schuhfabrik Rudolf Dassler in 1948, and became a public company in 1986, listed on the Börse München and Frankfurt Stock Exchange.
[edit] Puma Today
Today, PUMA AG has approximately 3,200 employees and distributes its products in more than 80 countries. For the fiscal year 2003, the company had a revenue of €1.274 billion.
Puma were the commercial sponsors for the 2002 anime series, Hungry Heart: Wild Striker, with the jerseys and clothing sporting the Puma brand.
Puma is the main producer of enthusiast driving shoes and race suits. They are the prime producer in both Formula One and NASCAR. They had successfully won the rights of sponsoring the 2006 FIFA World Cup champions, the Italian national football team, with them making and sponsoring the clothing worn by the team. Their partnership with Ferrari and BMW to make Puma-Ferrari and Puma-BMW shoes has also contributed to this effect. On March 15, 2007 PUMA launched its first new 2007/2008 line of uniforms for a club, and Cruzeiro E.C. will be the first to use the laser sewn technology;similar to the one worn by Italy at the World Cup in 2006. Cruzeiro and other Brazilian clubs will be the first to use the technology because their season starts half a dozen months earlier than European clubs.
[edit] National football teams
Puma sponsors many national football teams:
At the 2006 FIFA World cup, in 36 of the 64 games, at least one team playing was wearing clothing sponsored and made by Puma.
[edit] Clubs
It has also sponsored and created the clothing for several noted professional football clubs:
[edit] Footballers
It also sponsors footballers:
[edit] Notes
[edit] External links
- Puma.com – Official site
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Categories: Cleanup from March 2007 | All pages needing cleanup | Articles to be expanded since March 2007 | All articles to be expanded | Articles lacking sources from January 2007 | All articles lacking sources | Sporting goods manufacturers | Shoe companies | Companies listed on the Frankfurt Stock Exchange | Shoe brands | German brands
