WPEN (AM)

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WPEN-AM
City of license	Philadelphia, Pennsylvania
Broadcast area	Greater Philadelphia (Delaware Valley)
Branding	Sports Radio 950
Slogan	The Choice of the Real Sports Fan
First air date	1929
Frequency	950 kHz
Format	Sports Talk
Power	25 kw days, 21 kw nights
Callsign meaning	PENnsylvania
Owner	Greater Media
Website	WPEN.com

WPEN is an AM radio station broadcast on 950 kHz. The station is licensed to Philadelphia and serves that market. WPEN is owned and operated by Greater Media and offers a Sports Talk format. The station is known as Sports Radio 950.

[edit] History

WPEN 950 AM went on the air in 1929. They were locally owned and an independent radio station carrying a general entertainment format of radio comedies, dramas, talk and variety shows, news, and sports. Most of its programming were reruns of old network radio shows. Gradually popular music shows became a large paart of WPEN by the 1940s. In the 1950s the entertainment radio shows were moving to television. Music and News were becoming the prime use for radio. WPEN evolved into a popular music format full time in the early 1950s. The music at that time consisted of artists like Perry Como, Frank Sinatra, Doris Day, Mills Brothers, Tommy Dorsey, Bing Crosby, Peggy Lee, Nat King Cole, Pat Boone, Tony Bennett, and many others. At this time a show called the 950 Club began as well.

In the late 1950s rock and roll began to dominate the chart. WPEN opted though to remain a non-rock station but played some of the softer songs by artists like The Platters, Elvis Presley, Everly Brothers, Brenda Lee, and others. By the mid 1960s WPEN was also playing softer songs by The Beatles, The Association, Fifth Dimension, Tom Jones, Mamas and Papas, Righteous Brothers, and others. In the early 1970s artists like The Carpenters, Barbara Streisand, Neil Diamond, James Taylor, and others became core artists. Still all along artists like Frank Sinatra and Nat King Cole as well as Big Bands were still heard on WPEN. The station was a news intensive MOR format. Also, during the 1960s, an evening interview show hosted by Frank Ford was broadcast on weekdays. It was held in a converted night club near 22rd and Walnut Streets, so the public was allowed to sit in on all broadcasts.

Around 1967 WPEN became an affiliate of the NBC Radio Network. Around 1969 the station left NBC, and management decided to seriously challenge WIP, Philadelphia's dominant MOR music station. Some WIP personalities were lured to WPEN, and an extensive promotional campaign was launched. However, listeners did not respond in large numbers and the station went into a gradual decline. By about 1973 the station's financial condition was so poor that it began signing off at midnight to save money, and ownership began to actively market the operation to potential buyers.

At the end of 1974 WPEN was sold to Greater Media, along with co-owned WPEN-FM. When the deal closed in January 1975 Greater Media immediately took the stations off the air for some badly needed engineering upgrades. In the spring WPEN returned to the air as "95PEN" with an oldies format. Mike St. John made his Philly debut at this time, and legend Joe Niagara soon joined the station with an afternoon drive show. The revived station originally played rock and roll hits from about 1955 to 1963, but newer music was added to the playlist over time; by the late '70s the music mix was really closer to Adult Contemporary than oldies. Ratings were never spectacular, and WPEN opted to change formats in 1979.

In 1979, WPEN dumped the Oldies based format and became Nostalgia, featuring big bands hits and adult standards. The station became known as 950 WPEN "The Station Of The Stars". The station featured adult standards of the 1940s, 1950s, and 1960s along with some big bands of the 1930s and 1940s. The station also mixed in some softer rock hits of the 1950s through the 1970s known as "baby boomer pop" by some. The airstaff from the oldies format remained. Over the years, many other legends came to WPEN, like Ken Garland, Bill Webber, Dick Clayton, Bill Wright, Sr, Tom Moran, Andy Hopkins, Kim Martin, Grady and Ed Hurst returned. Ed Hurst with his "Steel Pier Show". The station was an original concept of Julian Breen, and later programmed by Joe Taylor, Dean Tyler, Charlie Mills and Bob Craig.

The station also had an emphasis on news and information. The format was adjusted at various times. In the 1980s WPEN played more soft rock during the day and more big bands in the evening hours. But the Sinatra type music was always the focus of the station. WPEN for many years was the top rated radio station of its type anywhere.

In the late 1990s WPEN began airing some paid programming during the day on weekends. Ratings were still decent but demographics were making it difficult to sell advertising. The weekend paid programming would be used to raise revenue for the station to be able to be profitable. While the station did not ever strictly play standards and featured some soft rock mixed in during much of the day, they changed focus in 2001. At that point WPEN cut back on big bands and added more 50's and 60's rock and roll to the playlist. While there was no hard rock, there were a decent amount of pop/rock oldies one would not expect to find on an adult standards station. In 2003, WPEN became the radio home of Jerry Blavat. He would host a 50's and 60's rock and roll oldies show playing a lot of rock and roll cuts WPEN still normally did not play at that point. Still even in 2003 WPEN was still focused on the standards vocalists. WPEN had been also mixing in contemporary standards artists like Michael Buble, Nora Jones, Harry Connick Jr., and others since the mid 1990s.

In late 2001 WPEN agreed to become the flagship radio station of the Philadelphia Phillies for the 2002 through 2004 seasons. This led to increased attention for the station, but not all of it was favorable. Many listeners in outlying suburbs complained that they could not pick up the games, which had previously been on the stronger signal of WPHT. Although Greater Media had plans to improve WPEN's signal, they could not be implemented during the term of the contract. The Phillies returned to WPHT for the 2005 season.

On September 1, 2004, due to declining advertising, WPEN dropped Adult Standards abruptly in favor of an oldies format, playing only music from 1954-1965. Some of the airstaff remained. Jim Nettleton and Christy Springfield came over from WOGL later that year. WOGL had moved away from pre-1964 oldies, and Greater Media sought to win away listeners who preferred music of that era. Artists featured on WPEN included Sam Cooke, Elvis Presley, Billy Stewart, Bill Haley, Fats Domino, Ricky Nelson, Billy & The Essentials, Marvelettes, Everly Brothers, Jerry Butler, Beach Boys, Four Seasons, Jackie Wilson, Bobby Vee, and others.

Unfortunately, ratings declined even more. The station also continued its paid programming during the day on Saturdays and Sundays. There were plans to end these infomercials and specialty talk shows once advertising grew but this never happened. By November of 2004 WPEN began to add more late 1960s music by the Beatles, Four Tops, Fifth Dimension, Young Rascals, The Hollies, along with many one hit wonders. The station also added a lot of '60s Philadelphia-based soul. The station's long-awaited signal upgrade partially became reality in 2005, as its nighttime power was increased from 5,000 to 21,000 watts and the Montgomery County towers of daytimer WWDB became WPEN's new nighttime transmitter site.

The station began to gain some ratings, but the growth was not fast enough. In August of 2005 WPEN announced that they would be ending the oldies format in favor of sports talk. Station manager Bob DeBlois said, "...Although we made great progress with Oldies, we feel a true Sports Talk station like Sports Talk 950 would be the perfect fit to satisfy the Philly sports fan's incredible appetite for great sports." The change became effective on October 3, 2005.

In early 2007 WPEN completed its signal upgrade, increasing its daytime power from 5,000 to 25,000 watts. Previously nondirectional during daylight hours, it switched to directional operation, using the three towers it had previously used for nighttime broadcasting at its longtime transmitter site in the Overbrook Park section of Philadelphia.

On March 2, 2007 a blogger, Internet Gnome Diamond Joe, reported the possibility that the station could change their slogan to "Sports Radio 950", after discovering the registrations of the domains mysportsradio950.com and sportsradio950online.com. On March 12th 2007, WPEN started calling itself "Sports Radio 950" or "Philly's Sports Radio 950".

[edit] External links

• Query the FCC's AM station database for WPEN
• Sports Radio 950 WPEN-AM - Official Site
• Tony Bruno Show