310 Motoring
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310 Motoring is an automotive customization garage based in Los Angeles, California founded by Marc Laidler in 1999. The name is based on area code 310, for its original location in L.A. The company grew and now has shops across the United States, including 45 in California. Since its beginnings the company has reached wide recognition as the premier customization shop in the United States with many Sports and Entertainment figures as clients of the company.[1][2] Recently the company has ventured into the footwear industry, premiering their debut shoe, Hurricanes, which is sponsored by rapper The Game.[3]
Laidler helped to create the trend of customized cars as a fashion statement for the rich and famous. Headquartered in Los Angeles, California, 310 Global Brands, Inc. is the marketing, merchandising and licensing arm of high-end automotive customization specialist 310 Motoring. 310 Motoring Footwear embraces the lines, details, style and attitude of the luxury automotive world. The collection utilizes top-quality leathers, a fashion-forward approach to design and comfort, and materials that are derived from 310 Motoring’s customized cars, including wood burl and carbon fiber.[citation needed] 310 Motoring sponsored the "Game's Big Game", a 2007 NCAA tournament pool, hosted on Facebook, where individuals compete to win a trip for two to the 2007 NCAA championship game.
[edit] References
- ^ Haynes, Netta Conyers,"Star athletes put as much energy in business, charity works", San Jose Business Journal, August 31, 2001, URL last accessed November 28, 2006.
- ^ Laidler, Marc,"10 Custom Car Tips From 310 Motoring", AskMen.com, URL last accessed November 28, 2006.
- ^ Concepción, Mariel, "The Game Drops 'One Blood' Remix", VIBE, November 7, 2006, URL last accessed November 29, 2006.
